Tyler Horton – Owner / Principal
In the 1980s, Sears department store in Mobile, AL, housed an Allstate Insurance booth where I often watched my father, Terry Horton, at work. Those experiences gave me a firsthand look at the transformative power of insurance in rebuilding lives after devastating events like house fires, car accidents, or other unforeseen challenges.
My father’s unwavering dedication and passion for his clients left an impression on me. Whether assisting a family after a house fire late at night or following up with clients after a storm, he demonstrated that every policy represents a face, a family, and a story. That perspective shaped my commitment to serving others through insurance.
I was raised in Mobile, AL, and attended UMS-Wright Preparatory School before studying Business Management at the University of South Alabama. After spending five years with Allstate Insurance, I founded Eversure Insurance to build on the values and dedication I learned from my father. My wife, Ashley, and I are proud parents to three wonderful children.
I take my relationships with clients seriously, and I’m always here for you.
Rebekah Cox – Senior Agent
I grew up in an agricultural hub in Northern California, where I met my amazing husband during college. We married in 2001 and raised our five children in the same area. After much prayer and consideration, we made the move to Baldwin County in 2017. These past few years have brought hurricanes, pandemics, and other challenges, but I can confidently say there’s nowhere else I’d rather be than here.
The principle of treating others as they would like to be treated is central to every relationship I have, both personal and professional. My career in insurance felt like a natural extension of my years in customer service—a way to continue helping people. My focus has always been on the customer. Whether it’s purchasing a new home or car, dealing with a leaky roof, or recovering from a damaged pool, I strive to guide each client through choosing the right policy, navigating the claims process, and adapting to life’s unexpected changes.
I enjoy helping people understand the value of insurance and how it can protect their families. Life can be unpredictable, and having someone to help navigate its challenges or recover from accidents or disasters can make all the difference. I’m here to ensure you feel confident knowing your family and investments are safeguarded.
I look forward to working with you and your family, providing support and peace of mind as life unfolds.
Gena Smith – Insurance Producer
A lifelong Alabamian, I’ve proudly called Baldwin County home for nearly 15 years. With over 15 years of experience across various aspects of real estate and more than a decade in the insurance industry, I bring a well-rounded perspective and deep local knowledge to everything I do. I’m passionate about helping others navigate important decisions with confidence and clarity. When I’m not working, you’ll likely find me enjoying the beautiful Gulf Coast—whether that’s relaxing at the beach or out fishing. For me, Baldwin County truly offers the best of both worlds. I welcome the opportunity to serve you and your family’s needs.